Mother Dairy, a leading milk supplier in the Delhi-NCR region, has confirmed a price increase of ₹2-4 per litre for various milk variants, which will come into effect from November 12. This adjustment is attributed to a significant rise in input costs, particularly the procurement price of milk from farmers.
New Milk Prices in Delhi-NCR
Consumers in the Delhi-NCR market will see the following revised prices:
- Toned milk (bulk vended): Increased from ₹58 to ₹60 per litre.
- Full cream milk (pouched): Increased from ₹72 to ₹76 per litre.
- Toned milk (pouched): Increased from ₹60 to ₹62 per litre.
- Double toned milk: Increased from ₹54 to ₹56 per litre.
- Cow milk: Increased from ₹62 to ₹65 per litre.
This marks Mother Dairy's latest price revision, with previous hikes occurring in May and April of the preceding year. The company sells approximately 35 lakh litres of milk daily in the Delhi-NCR region, reaching customers through its outlets, general trade, and e-commerce platforms.
Why Milk Prices Are Rising
While Mother Dairy declined official comment on the specific reasons, sources indicate that the primary driver behind the hike in Mother Dairy milk prices is the escalating cost of procuring milk from dairy farmers. The company typically passes on 75-80 percent of its milk sales realization back to the farmers, making it necessary to adjust consumer prices when procurement costs rise.
This move by Mother Dairy follows recent price increases by other prominent dairy players like Amul and Nandini, signaling a broader trend of rising dairy product costs across the market.
About Mother Dairy
Commissioned in 1974, Mother Dairy is a wholly-owned subsidiary of the National Dairy Development Board (NDDB). Beyond milk and milk products sold under the 'Mother Dairy' brand, the company also markets edible oils under the 'Dhara' brand and fresh produce, frozen vegetables, and snacks under the 'Safal' brand. In the last fiscal year, Mother Dairy reported a 17 percent growth in turnover, reaching ₹20,300 crore, driven by strong demand for its diverse product portfolio.