Apple is reportedly preparing a significant design transformation for its 20th-anniversary iPhone, expected to launch in 2027. The tech giant aims for a more seamless, "continuous glass" aesthetic, according to sources familiar with the company's confidential plans, as reported by Bloomberg.
Immediate Design Evolution Leading to 2027
Before the anticipated 2027 milestone, Apple plans to introduce new iPhone Pro models as early as next year that will showcase a more pronounced glass-heavy design. These upcoming devices, internally known as V73 and V74, are expected to feature glass wrapping around the front and back, extending to curve along the sides, with a sleek metal band integrated in the middle.
The Vision for a "Continuous Glass" iPhone
The ultimate goal for the 2027 model is to achieve an appearance that suggests the iPhone is crafted from a single, unbroken piece of glass. While Apple's design studio had explored even more extreme all-glass concepts, these were reportedly shelved in early stages due to significant manufacturing challenges, particularly in joining glass panels and ensuring mass production viability.
Dispelling "All-Glass" Cancellation Rumors
Recent reports from Jefferies analyst Edison Lee suggested Apple had abandoned plans for an all-glass iPhone, leading to a dip in Apple's stock. However, individuals close to Apple's product development have stated that the company's plans have not changed, refuting Lee's assessment and indicating the "continuous glass" vision remains active, albeit not for a fully monolithic glass device.
Development Timeline and Strategic Importance
Typically, Apple finalizes new iPhone designs approximately a year before their official launch, implying that the 2027 iPhone's design is already well into testing and largely established, though minor adjustments could still occur. The iPhone remains Apple's most crucial product, generating roughly half of its total revenue, with sales showing consistent growth, up 22% last quarter.
Beyond the 2027 Anniversary Model
Apple's product pipeline is robust, with several new models slated for release even before the 20th-anniversary phone. A foldable iPhone is rumored for next month, potentially marking the most significant design shift in the device's history. The iPhone 18 Pro and Pro Max are expected with major camera enhancements and a new dark red color option. Spring will likely see the launch of the standard iPhone 18 and a new, more affordable iPhone 18e, alongside a second-generation iPhone Air featuring an improved processor, dual camera, and extended battery life.
Beyond smartphones, Apple is actively developing smart glasses, AirPods with integrated cameras, and other AI-focused wearable and home devices, supporting John Ternus, who is set to become Apple's new CEO on September 1.