Kim Kardashian’s hugely popular apparel and shapewear brand, SKIMS, is officially entering the Indian market through an exclusive partnership with Reliance Brands Limited (RBL). The collaboration will see SKIMS launch its first physical stores in Delhi and Mumbai, with a broader rollout planned across the nation.
The announcement was made in a joint release on Wednesday, August 5, 2026, detailing that RBL will manage SKIMS' operations across both physical retail outlets and digital sales channels in India. This move is part of SKIMS' strategic global expansion, following recent store openings in major cities like London and Dubai, and with Hong Kong and Seoul also slated for future launches.
SKIMS: Redefining Comfort and Inclusivity
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has quickly become a global phenomenon, recognized for its commitment to redefining women's underwear, shapewear, and loungewear. The brand focuses on creating inclusive solutions that cater to diverse body types, emphasizing fit, comfort, and contemporary design.
SKIMS has also expanded its product portfolio to include SKIMS Mens, launched in 2023, and collaborations such as NikeSKIMS, further cementing its position in the fashion industry.
Strategic Entry into a Growing Market
India represents a significant growth opportunity for SKIMS, driven by a surging demand for premium international brands and a growing consumer base actively seeking comfort, functionality, and modern aesthetics in their apparel choices.
"SKIMS has changed how the world thinks about shape, comfort and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them," stated Isha Ambani, Director of Reliance Retail Ventures Limited. "We are proud to introduce SKIMS to India and to build it here for the long term."
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, expressed her enthusiasm for the Indian market:
"We built SKIMS on the belief that everybody deserves to feel comfortable and confident in what they wear. The excitement we've seen from our community in India has been truly incredible, and we can't wait to welcome them in our stores for the very first time."
Jens Grede, Co-Founder and CEO of SKIMS, also acknowledged RBL's strong market presence: "Reliance Brands has an exceptional track record of building some of the world's leading fashion and lifestyle brands in India. We're excited to partner with their team as we introduce SKIMS to this important market and continue expanding our global retail footprint."
Reliance Brands Limited: A Proven Partner
Reliance Brands Limited, a subsidiary of Reliance Retail Ventures Limited, was established in 2007 with the mission of introducing and scaling global fashion and lifestyle brands across India's luxury and premium segments. With a vast network of over 1,855 retail doors nationwide, including standalone stores and shop-in-shops, RBL brings extensive experience and market reach to this new partnership.
The phased rollout of SKIMS in India, beginning with its flagship stores in Delhi and Mumbai, is expected to gradually expand its presence across additional cities and various retail channels, making the brand accessible to a wider Indian audience.