Apple is gearing up for its most significant product unveiling of the year, with CEO John Ternus taking the stage for his inaugural major product event. Dubbed the “Surprise and shine” event, it is scheduled for tonight, September 9, 2026, at 10:30 PM IST. Anticipation is high for the debut of the new iPhone 18 Pro series, a groundbreaking foldable iPhone, and updates to the Apple Watch and AirPods.
How to Watch the Apple Event Live in India
For viewers in India, the Apple event will be streamed live across multiple platforms. The easiest ways to tune in are via Apple's official website for events or through the Apple TV app. Additionally, Apple will host a livestream on its YouTube channel, ensuring accessibility across various devices including smartphones, laptops, and smart TVs.
- Date: September 9, 2026
- Time: 10:30 PM IST
- Platforms: Apple Events website, Apple TV app, YouTube
iPhone 18 Pro and the Anticipated Foldable iPhone Ultra
The spotlight of the event is expected to shine brightest on the iPhone 18 Pro and iPhone 18 Pro Max. These new Pro models are rumored to feature substantial enhancements to their cameras, battery life, and display technology. Notably, the standard iPhone 18 is not anticipated to be part of this launch and may arrive at a later date.
Perhaps the most talked-about potential announcement is Apple's foray into the foldable smartphone market. Speculated to be named the iPhone Ultra, this device is expected to unfold into a larger, tablet-like display, marking Apple's strategic entry into the rapidly expanding foldable phone segment.
Beyond iPhones: New Apple Watch and AirPods Expected
While iPhones often dominate the headlines, the event is also expected to bring updates to other key product lines. New models of the Apple Watch and AirPods are widely anticipated. For Indian consumers, specific details regarding pricing, availability, pre-order dates, and official sale dates for all new products will be crucial.
What This Event Means for Apple's Future
With John Ternus leading his first major event as CEO, the presentation will be closely watched not just for the hardware reveals but also for insights into Apple's strategic direction. Whether the foldable iPhone emerges as the night's biggest revelation or the iPhone 18 Pro models capture the most attention, all eyes will be on Apple as the keynote address commences tonight, signaling a new chapter for the tech giant.