Zomato Introduces 'Mehmaan Mode' for Stress-Free Guest Ordering
Zomato, the prominent food delivery platform, is set to introduce a new feature called 'Mehmaan Mode' (Guest Mode) designed to enhance the group ordering experience. This innovative addition will allow hosts to conceal menu prices from their guests, fostering a more comfortable environment for friends and family browsing food options on the app.
The feature addresses a common social dilemma: when a host passes their phone around for guests to choose dishes, some guests may feel hesitant to select more expensive items. By hiding prices, 'Mehmaan Mode' aims to remove this potential awkwardness, enabling guests to pick their desired meals without financial considerations impacting their choices. The host can then discreetly review the total and complete the payment.
The Idea Sparked on LinkedIn
The concept for 'Mehmaan Mode' originated from a LinkedIn suggestion by Ayushmaan Agarwalla, a marketing manager at Itu Chaudhuri Design. Agarwalla highlighted the increasing trend of hosts sharing their phones for guest orders and proposed a solution to make the experience more seamless, particularly during festive seasons.
Deepinder Goyal, Zomato's co-founder, swiftly acknowledged the suggestion, responding on LinkedIn that the company would roll out the feature within the week of October 29, 2026. This rapid response underscores Zomato's agility in adopting user-centric improvements.
Rollout Details and Future Scope
While Zomato has confirmed the imminent launch, specific details regarding how users will activate 'Mehmaan Mode' and whether it will hide only individual item prices or other bill components are yet to be publicly clarified. The company has also not specified if the feature will be immediately available to all users upon rollout.
This small but significant change reflects a growing understanding of digital dining etiquette, where the convenience of app-based ordering meets the nuances of social interaction. The ultimate success of 'Mehmaan Mode' will depend on its implementation and ease of use for hosts.