Hero MotoCorp's electric mobility brand, VIDA, has officially commenced operations and customer deliveries across 10 European nations. This significant expansion marks a pivotal step in the Indian two-wheeler giant's global strategy for electric vehicles.
The initial phase of the European rollout sees VIDA establishing a presence in Italy, Spain, Germany, France, Slovenia, Slovakia, Romania, Hungary, the Czech Republic, and Croatia. Sales are being conducted through a direct-to-consumer (D2C) model, supported by strategic partner Elektrorider.
VIDA Models Available in Europe
Customers across all 10 markets can purchase the VIDA DIRT.E K3 electric scooter via the D2C channel. Additionally, both the DIRT.E K3 and the VIDA VX2 electric scooter will be available through physical retail stores in six of these countries: Romania, Hungary, the Czech Republic, Slovenia, Slovakia, and Croatia.
The VIDA VX2, designed primarily for urban commuting, boasts a claimed range of 140 km under the WMTC cycle in Eco mode and a top speed of 90 kmph. It features twin removable batteries for convenient charging. Test rides and full retail availability for the VX2 are slated to begin in December 2026 across the six designated retail markets.
Global Ambition and 'Make in India' Philosophy
Pawan Munjal, Executive Chairman of Hero MotoCorp, emphasized the company's ambition to combine India's engineering talent and manufacturing prowess with world-class global R&D capabilities and strategic partnerships. He stated,
“'Make in India, for the World' is not just a philosophy; it is a powerful statement of our confidence, capability and commitment to create globally competitive products, technologies and sustainable mobility solutions that transcend markets and expectations.”
This European entry underscores Hero MotoCorp's commitment to building an international presence in the rapidly evolving electric mobility sector, leveraging its extensive global manufacturing and research and development resources.