YES Bank officially launched its new 'YES vibez' savings account on October 29, 2026, in Mumbai. This innovative product is specifically designed to meet the financial and lifestyle needs of Gen Z customers, offering a blend of banking, investment, and unique benefits tailored to their digital-first preferences.
Tailored Benefits for a Digital Generation
The 'YES vibez' account aims to support young customers navigating salaried jobs, entrepreneurial ventures, and personal financial goals. Upon onboarding, customers can receive benefits valued at up to Rs 22,000. The account features zero service charges and includes a complimentary demat and trading account with YES Securities, complete with zero brokerage for one year.
Highlighting the bank's focus on this demographic, which includes nearly 407 million people in India according to the United Nations’ World Population Prospects 2024, YES Bank has integrated everyday banking with rewarding perks and investment opportunities.
Cashback, Rewards, and Lifestyle Perks
Account holders can enjoy significant financial incentives, including cashback of up to Rs 12,000 on debit card expenditures and rewards worth up to Rs 3,000 on UPI merchant transactions. The 'YES vibez' account also unlocks a range of entertainment and lifestyle offers, such as deals on movies and dining experiences.
Customers can choose from various debit card tiers, catering to different financial segments. The YES Bank Reflection Debit Card allows for personalization with a chosen display picture, while the YES Bank HealthFit Debit Card provides wellness-focused benefits like gym access, health assessments, and pharmacy discounts.
Furthermore, the account offers access to a credit card backed by a fixed deposit (FD), with the first year’s fee waived. This feature is designed to help young account holders establish and build their credit scores responsibly from an early stage.
Customer-Centric Innovation
Dheeraj Sanghi, Country Head – Retail Liabilities, Fee and Business Banking at YES Bank, commented on the launch, stating, “Customer centricity, powered by digital and technology-led innovation, has always been at the core of YES Bank’s strategy.” He emphasized that 'YES vibez' was created for a generation that values experiences, instant recognition, and convenient digital banking services. “This product has been exclusively designed to make their lives easier, smoother, and richer while supporting them in building responsible financial habits early in their careers,” Sanghi added, underscoring the bank’s commitment to fostering long-term relationships with younger customers vital to India’s economic future.